As an avid bird watcher, I've always struggled to find websites that specifically provide bird watching products. Many sites but none that sell only binoculars, binoculars and bird watching accessories. On store shelves and on the Internet I find products that I can use, but also those that do not suit me. I find it easy to get lost in the various devices and products. At that point, I decided that I would make it my goal to fill that void. Then the demon bird was born.